intelligent enterprise 7wdata
How Machine Learning Enables the Intelligent Enterprise 7wData
When it comes to buying things--even big-ticket items--the way we make decisions makes no sense. One person makes an impulsive offer on a house because of the way the light comes in through the kitchen windows. Another gleefully drives a high-end sports car off the lot even though it will probably never approach the limits it was designed to push. When it comes to the customer experience, human beings are fundamentally irrational. In the brick-and-mortar past, companies could leverage that irrationality in time-tested ways.